Google can be an extremely powerful source of business intelligence. The key is creating searches that are strategic, intentional and precise. The better the search, the more likely Google will return credible results – and you will locate the impactful data and insights you seek.
The Goizueta Business Library has created a Google Power User tutorial series. Divided into 14 individual segments, most run just under 2 minutes!
This series is designed to equip you with practical, professional research techniques to conduct more efficient information discovery for stronger data-driven decisions.
Learn How To
- Build searches that incorporate synonyms (e.g., electric vehicles OR ev) for your key topics to ensure you do not miss any relevant content.
- Incorporate trigger words (e.g., trends, innovation, disruption, ROI, metrics) that match desired insights.
- Push Google to target credible sources (e.g., consulting firm whitepapers=inurl:mckinsey) or domains (e.g., nonprofit organizations=site:org).
- Locate data visualizations using Google Images, and more…
Get Started Learning
Go to GBL’s Google Power User YouTube Playlist
Keep this Advanced Google Search Features 1-pager on hand.