Brand styles

The first brand for my podcast could be a news report style; I could discuss the facts in a dramatic fashion and include some believers and interview them. This could target the average citizen, and the more gullible person could fall for it and become convinced by my news report. Another possible brand could be similar to the radiocast style podcasts; I could give the information in a factual style with some sound effects on the side and occasional background music. It could target a more knowledgeable audience, students, and not the average person.