If you have used Simmons for a marketing class to understand consumer purchasing behaviors and personas, you will immediately notice that it looks and navigates completely differently. Over Summer 2019, we migrated to Simmons Insights, its new, much improved platform. For the first time, Simmons is now much easier, more intuitive to use; it also Read More …
PitchBook covers startups, VC and PE-backed companies, as well as mature private and public firms, investors, buyers, and funds. You can research and target firms by industry or vertical, as well as financing history. PitchBook’s competitors lists are great for identifying both large and small competitors to firms – great for target company lists when contemplating your Read More …
This summer we made some changes in the content we license from the EIU. Due to redundancy in content in other resources and low usage, we decided not to renew EIU’s Viewswire, Data Tool, and Financial Services Report. But don’t worry! – comparable credible data is available in sources such as the World Development Indicators, Read More …
Hoovers has recently revised their interface and offers additional ways to filter your search and generate ideas for related firms in emerging industries. This is great for times when you wish to search more qualitative data such as “green energy” instead of the more quantitative filters such as revenue or employee count. To get started Read More …
If you are not familiar with this excellent resource, The Conference Board is a global business, membership-based organization that provides important analysis and insights on management-focused issues facing today’s global organizations. Its research, covering topics such as sustainability, innovation, productivity, talent management, diversity & inclusion, corporate citizenship, communications, marketing, and more, gives executives practical, relevant Read More …
Over the winter break, the Goizueta Business Library went live with the Thomson Reuters EIKON platform – a much improved version of Thomson ONE. A competitor to Bloomberg and FactSet, EIKON is a premium resource for monitoring and analyzing financial data, including market, company and industry fundamental data, deals and private equity transaction data, and Read More …
Oliver Allen is a Senior Account Manager at GlobalData. Oliver started work at GlobalData two and a half years ago as an Account Manager before being promoted to his current position. When he’s not at work, Oliver spends his time playing guitar – he is self-taught player of five years and is currently learning Careless Read More …
The Goizueta Business Library has just added Consumer Brand Analytics (CBA) to its marketing databases. Drawn from a nationwide study of 5000 consumers ages 13 and over about their preferences and use of consumer brands, CBA provides analytics for the total market of 20+ different product categories and over 200 brands within these categories: Athletic Read More …
UPDATE (published August 22, 2017): The new Standard & Poor’s NetAdvantage platform now includes a “lite” version of Capital IQ. In fact, for frequent CapIQ users, the new landing page will look very familiar. You can search for companies by name, see top level tearsheet information, and even run some screenings. This “lite” version does not Read More …
As of July 31, 2017, EasyBib retired its Academic Edition, which is what was listed in among our subscription databases. Now, you can use EasyBib for free directly at the website. If you created an EasyBib account under our former subscription, your account will be transferred to the free version, which means you can use the Read More …
