Sports Market Analytics Database: Source for Sports Fan Brand Studies

Since 2017, SBRnet, publisher of the Sports Market Analytics Database, has been conducting its proprietary consumer sports fan study twice yearly. These consumer surveys are conducted online among a representative panel of U.S. consumers ages 13 or older. Each respondent reports on their sports fan behaviors across specific professional and college sports during the previous Read More …

Career Research Tip: Technical training with O’Reilly’s videos, ebooks, audiobooks and case studies

O’Reilly (formerly Safari) has several career focused ebooks including The Infographic Resume, The Google Resume, What to Say in Every Job Interview, Outstanding Business English, and more.   O’Reilly also includes career exploration resources such as Cracking the Tech Career and a wide range of technical topics including data visualization, mobile and web development and design, Read More …

Career Research Tip: Pitchbook for Company Lists and Industry Research

Pitchbook covers startups, VC and PE-backed companies, as well as mature private and public firms, investors, buyers, and funds.  You can research and target firms by industry or vertical, as well as financing history. PitchBook’s competitors lists are great for identifying both large and small competitors to firms – great for target company lists when contemplating Read More …

FactSet Adds More Robust ESG Data to Its Academic Platform

FactSet has add a rolling one year plus year-to-date ESG data to its academic platform. The source of the data is Truvalue Labs, a FactSet Company, which applies AI to quantify Environmental, Social, and Governance (ESG) data found in over 100,000 unstructured text sources including news, trade journals, NGO, and industry reports. The ESG Ranks Read More …

Why doesn’t the business library have IBISWorld?

Why doesn’t the business library have IBISWorld? I keep coming across it when I am researching for class projects and the company I interned at had it. I know that some of my friends who are attending other MBA programs have access to it as well. It would be great if the library could get Read More …

3 Things to Know about Accessing Harvard Business Content through GBL

Read below to learn about accessing Harvard Business Review print and digital articles, Harvard Case Studies, and why you must use Study.net for your classes. 1. You can access Harvard Business Review articles through Business Source Complete Full-text articles from the Harvard Business Review are available through Business Source Complete going back to 1922. However, Read More …

SimplyAnalytics: Finding and Using Claritas PRIZM Premier Data

SimplyAnalytics enables you to create heatmaps, rankings, and tables using personas with Claritas lifestyle segmentation data. Claritas uses consumer behaviors data to create 68 different market segments to help target customers throughout the United States, and this data is browsable using Claritas My Best Segments filtering tool. Once you’ve selected the segment you wish to Read More …

Financial Platforms: Training and Certifications

The Goizueta Business Library licenses several Wall Street financial platforms: Bloomberg, LSEG EIKON, FactSet, and Pitchbook. Each offers various options for learning to use the platform, understanding more about topics (e.g. equities, fixed income) and most include courses for which you can earn certificates. Below is relevant information and links for each platform Bloomberg Bloomberg Read More …

Bloomberg Monthly Data Download Limits: How to Avoid

If you use Bloomberg to create and download large datasets using the Excel Add-On, please read this handout now. Bloomberg imposes monthly data download limits on each of its terminals; these limits are tied to individual terminals, not student usernames/passwords. If Bloomberg terminal users exceed Bloomberg’s limit, for the remainder of that month, no one Read More …

Gartner Research Database: Going Away – and What To Do

As of February 1, 2024, Gartner Group Research will, unfortunately, no longer be licensed for the broader Emory community due to unexpected changes in the budget allocation for this resource. Gartner has been an important resource for technology-focused market trends, and we are sorry to see it go away. But don’t worry! The business librarians Read More …