More Group Study Spaces in the Goizueta Business Library

This summer we add an additional group study area in the business library. Located at the back, right corner of the library, next to Bloomberg Terminal 1, there is comfortable seating for up to 8 students, and a 65” digital monitor using Solstice technology. Using WiFi, Solstice allows an unlimited number of students to project images on Read More …

Two Bloomberg Terminals Now in GBL

Over the summer, a second Bloomberg Terminal was added to the Goizueta Business Library. Located at the back of the library, opposite the original terminal, it is set up with a table that will accommodate 3+ students working together, and has the same quad monitor set up just like the other terminal. Now identified as Bloomberg Terminal 1 and Bloomberg Terminal 2, Read More …

This Day in Business History: The FDIC Is Founded as a Provision of the Glass-Steagall Act

June 16, 1933: Following the failure of nearly five thousand banks in 1929, which promulgated the Great Depression, the Glass-Steagall Act was signed into law. As a provision, and the Federal Deposit Insurance Corporation was established to protect bank customers’ deposits in the event of future bank failures. Source: The Oxford Encyclopedia of American Business, Labor, Read More …

This Day in Business History: The Birth of CNN and the 24-Hour News Cycle

June 1, 1980: With only 1.7 million viewers, the first 24-hour news cycle channel CNN was launched right here in Atlanta. The low viewership did not stop Ted Turner’s vision, and within three years, CNN gained over 33 million viewers. Now, CNN reaches hundreds of millions of households worldwide, not to mention passengers at every single Read More …

This Day in Business History: The Patent that Changed Fashion

May 20, 1873: Jacob Davis and Levi Strauss, both immigrants to the United States, were granted U.S. patent number 139,121 for Davis’ innovative design using rivets to reinforce stress points in pants. Davis, a tailor in Reno, Nevada, regularly bought fabric from Strauss’s dry goods store in San Francisco and had reached out to him in a Read More …

This Day in Business History: Commercials for Last Episode of Seinfeld Priced at $2M

May 14 1998: Last episode of Seinfeld airs on NBC. Commercials are offered at $2M for 30 seconds. Seinfeld was slow to gain a following when it first aired on NBC July 5, 1989 but by its sixth season it was number one in the Nielsen ratings.  It ran for nine seasons; the final episode was Read More …

This Day in Business History: Empire State Building Opens

May 1, 1931: The Empire State Building opens in New York City, standing as the tallest building in the skyline for 40 years.  It is now the fifth tallest building in the United States and the 28th tallest building in the world. Opening during the Great Depression, the building has been a part of many Read More …

Goizueta Faculty Interview: Doug Bowman on marketing research trends and the skills today’s business school graduates need to have

Professor of Marketing Doug Bowman joined Goizueta Business School in 1999. Business Librarian Ann Cullen, a frequent collaborator of Professor Bowman for his marketing classes, interviewed Professor Bowman in January 2018. He shares his insights on the complexity of marketing decisions and how shifting the research focus from “asking” to “observing” can lead to better Read More …