New Demographic Research in AtoZ Databases

Ever tried to search for demographic data about Buckhead?  Virginia Highlands?  OTP vs ITP?  All these areas are commonly discussed, but can be difficult to research. They either cross multiple zip codes (the post office doesn’t stop zip codes at interstates), and sometimes they are a small pocket within a given zip code. New demographic…

Goizueta Faculty Interview: Professor Reshma Shah on Goizueta Business Library’s partnership with Goizueta Marketing Strategy Consultancy

This year, Goizueta Marketing Strategy Consultancy (GMSC), led by Professor Reshma Shah is celebrating its 25th Anniversary! Goizueta Business Librarian Ann Cullen sat down with Professor Shah to talk about the Goizueta Business Library’s ongoing collaboration with GMSC.  Can you provide a quick history of GMSC? Initially GMSC was called the “Marketing Competition.” The idea…

Goizueta Alumni Makes the Cover of Fortune Magazine!

Goizueta Alumni Marvin Ellison (Executive MBA 2005) was on the cover of the March 1, 2016 issue of Fortune Magazine, highlighting his rise from security guard at Target to CEO of J.C. Penney. Read the full article by clicking on the link below.       The CEO Who’s Reinventing J.C. Penney Photograph by Nancy Newberry for…

Use a Mac? Need to use Excel for Windows?

Your business librarian feels your pain! I’ve preferred  Macs since 1992, even during the dark days of 1999’s 3% market share! First, if you’re using Office365, you may want to try the free Excel for Mac option. Unfortunately the commands and shortcuts on the Mac version do vary a bit from the PC version. Thus,…

7 Things to Do at the Library before You Graduate from the Bschool

So it’s finally safe to countdown the days to graduation. Congratulations! You’re almost to the finish line. But before you leave, here are some things you want to do at the library before you lose all your awesome student privileges! Check out a Business Kindle: There are over 150 business books, including bestsellers and career books….

We Expanded Our Collection of Book Summaries Just for You

You may already be familiar with our popular resource Business Book Summaries — a database of thousands of 10-15 page summaries about over 2,800 business books. Now, you have access to even more book summaries with our new subscription to getAbstract.  GetAbstract summaries include a rating, top take-aways, a full summary, significant quotes from the book, and an…

Why don’t we have Capital IQ?  I really liked it at my internship.

We have received this request from other students over the years and have investigated a contract with them several times.  We do want to facilitate students’ day one readiness to use the databases you’ll see on your corporate desktops.  Unfortunately Capital IQ’s contract has many restrictions that limit usage severely to a subset of GBS…

What We Learned about How You Search the Web at the Internet Librarian Conference

Recently, business librarian Malisa Anderson-Strait attended and presented at the Internet Librarian conference, where many sessions focused on making maximizing search and discovery technology in libraries to make research more efficient and reflect our users’ preferred search techniques. One of the key areas of discussion was making changes to library websites and databases that reflect much…

Business Essentials Spring Schedule

Business Essentials is an exclusive program for BBAs to sharpen their research skills. Each semester 10 classes are offered, all earn Jr. Seminar credit. Register on the BBA Portal/Jr. Seminar. Spring 2016 schedule I was amazed with the number and variety of commercial databases offered by the Goizueta Library. I’ll definitely use these for my…