Recent Posts

Why doesn’t the business library have IBISWorld?

Why doesn’t the business library have IBISWorld? I keep coming across it when I am researching for class projects and the company I interned at had it. I know that some of my friends who are attending other MBA programs have access to it as well. It would be great if the library could get Read More …

3 Things to Know about Accessing Harvard Business Content through GBL

Read below to learn about accessing Harvard Business Review print and digital articles, Harvard Case Studies, and why you must use Study.net for your classes. 1. You can access Harvard Business Review articles through Business Source Complete Full-text articles from the Harvard Business Review are available through Business Source Complete going back to 1922. However, Read More …

This Day in Business History: Warby Parker is Founded

February 15, 2010: February is an auspicious month for the company Warby Parker. In February 2008, 4 MBA students at the Wharton School of Business started developing their business plan to start an online eyewear company.  According to Neil Blumenthal, one of the students (the others are Dave Gilboa, Andy Hunt, and Jeff Raider), the Read More …

This Day in Business History: St. Valentine’s Day Becomes Big Business

February 14, 1913: Hall Bros. of Kansas City, MO (later known as Hallmark) offers its first valentine postcards. Two years later, a fire would destroy all of their inventory, forcing them to buy printing equipment to start mass producing their own valentine cards in 1916. No one knows the exact origins of the holiday, but it’s predecessors Read More …

SimplyAnalytics: Finding and Using Claritas PRIZM Premier Data

SimplyAnalytics enables you to create heatmaps, rankings, and tables using personas with Claritas lifestyle segmentation data. Claritas uses consumer behaviors data to create 68 different market segments to help target customers throughout the United States, and this data is browsable using Claritas My Best Segments filtering tool. Once you’ve selected the segment you wish to Read More …

This Day in Business History: Facebook Is Founded

Feb 4, 2004: Facebook is founded by Mark Zuckerberg and co-founders Dustin Moskovitz, Chris Hughes and Eduardo Saverin launch Facebook.  By December 2004, 1M people were using Facebook.  The social media network now has 1.49 billion daily active users on Facebook on average for September 2018.       Becoming Facebook : the 10 challenges that Read More …

Financial Platforms: Training and Certifications

The Goizueta Business Library licenses several Wall Street financial platforms: Bloomberg, LSEG EIKON, FactSet, and Pitchbook. Each offers various options for learning to use the platform, understanding more about topics (e.g. equities, fixed income) and most include courses for which you can earn certificates. Below is relevant information and links for each platform Bloomberg Bloomberg Read More …

This Day in Business History: Apple Macintosh Goes on Sale

Jan 24, 1984:  The Apple Macintosh computer first goes on sale, featuring a graphical user interface and a mouse.  Two days prior to the sale, Apple announced the new computer’s launch via a dramatic ad during Super Bowl XVIII.  In the first three months after the launch, Apple sold over 5,000 Macintosh computers. The One Device: The Secret Read More …

Bloomberg Monthly Data Download Limits: How to Avoid

If you use Bloomberg to create and download large datasets using the Excel Add-On, please read this handout now. Bloomberg imposes monthly data download limits on each of its terminals; these limits are tied to individual terminals, not student usernames/passwords. If Bloomberg terminal users exceed Bloomberg’s limit, for the remainder of that month, no one Read More …