Goizueta Faculty Interview: Jagdish Sheth (Part 2) on Goizueta’s Successful MBA Experiments and the Importance of Giving Back

Jagdish Sheth is Charles H. Kellstadt Professor of Marketing at Goizueta Business School, and in his over 50 years of scholarship, he published hundreds of research papers and books, including the 1969 marketing classic The Theory of Buyer Behavior (with John A. Howard). Professor Sheth took time to speak with Business Librarian Saira Raza about his inspiring autobiography…

Goizueta Faculty Interview: Jagdish Sheth (Part 1) on Taking Leaps of Faith and Unlocking Human Potential

Jagdish Sheth is Charles H. Kellstadt Professor of Marketing at Goizueta Business School, and in his over 50 years of scholarship, he published hundreds of research papers and books, including the 1969 marketing classic The Theory of Buyer Behavior (with John A. Howard). Professor Sheth took time to speak with Business Librarian Saira Raza about his inspiring autobiography…

Executive MBAs “Wine Down” at Goizueta Business Library

On July 15, the 2017 cohort of Goizueta’s executive MBA program joined the librarians at Goizueta Business Library for drinks, snacks, and lively conversation. Unlike the traditional full-time students, the executive MBA candidates complete their programs in periodic intense on-campus experiences, some of them traveling from as far as Mexico, California, and New Jersey to attend….

Do You Pokémon Go? Goizueta Business Library is a PokéStop!

We just learned that Goizueta Business Library is one of nearly 200 PokéStops in the metro Atlanta area for the popular app game Pokémon Go! Released earlier this month by Niantic, Pokémon Go is a free location-based augmented reality game in which users search use their mobile device to track and catch animated characters from the popular Pokémon franchise….

Goizueta Faculty Interview: Sandy Jap Explains Frenemies and the Art of Building Trust

Professor of Marketing Sandy Jap is one of the co-founders of the Emory Marketing Analytics Center and recently published a new book Partnering with the Frenemy: A Framework for Managing Business Relationships, Minimizing Conflict, and Achieving Partnering Success. She spoke with Business Librarian Saira Raza about her research and journey to academia.      GBL: You started out…

Goizueta Librarian Interview: Saira Raza Attends Red Bull Music Academy Bass Camp

Saira Raza, Goizueta Business Librarian, participated in the Red Bull Music Academy Bass Camp at the Bonnaroo Music Festival in Nashville, TN June 8-13, 2016.   GBL: Did you apply for this camp? SR: I was nominated by a fellow musician who is a regional representative of Red Bull Music Academy (RBMA). And then 19…

GBL Student Worker Phong Tran Accepted into Emory’s Summer Undergraduate Research Experience (SURE) Program

Phong Tran, one of Goizueta Business Library’s wonderful student workers, was recently accepted into Emory’s Summer Undergraduate Research Experience (SURE), and we couldn’t be happier for him! During the 10-week program, Phong will conduct full-time research alongside Emory’s professors, post-docs and graduate students and present his work at a symposium. Phong, a rising senior, is…

It’s Now Even Easier to Reserve Group Study Space at Goizueta Business Library

Goizueta Business Library has two group study spaces that can be reserved for up to 2 hours for groups of 3 Goizueta students or more. The rooms are equipped with wall-mounted monitors and white boards. If you are a Mac user, be sure to bring your HDMI to DisplayPort adapter if you want to use the monitors. Don’t forget…

Summer Business Institute Begins This Week

The Goizueta Summer Institute is a for-credit, 3-week intensive academic course of study for non-business majors. It is designed to provide students with an overview of the functional areas of business and the foundations of management as they apply to any profit or non-profit organization. The institute includes an interdisciplinary course with an applied practicum…