GBL Interview: Professor David Schweidel on Customer Relationship Management, Social TV, and Branding in Political Campaigns

Dr. David Schweidel is a Professor of Marketing at Emory University’s Goizueta Business School. Professor Schweidel is an expert in the areas of customer relationship management and social media analytics and, earlier this year, he sat down with business librarian Nora Wood in the Emory Libraries One Button Studio to discuss social media metrics, social…

This Day in Business History: Happy Birthday, Henry Varnum Poor!

December 8, 1812: Henry Varnum Poor was born on this day and would lay the groundwork for the business information industry. As the editor of the American Railroad Journal, he became aware of the ways that businesses across states were becoming increasingly interconnected. Managers found a lot of value in information about companies and economics in partnering…

Merriam-Webster Dictionary Business Words of the Year: 2009-2019

As we celebrate the 100th anniversary of the Goizueta Business School, the business librarians thought it might be fun to explore the evolution of business terminology between 1919 and 2019. So each month we will post a blog identifying business words and concepts that were captured in the Merriam-Webster Dictionary for the decades that GBS has been…

This Day in Business History: Happy Birthday, Peter Drucker!

November 19, 1909: Peter Drucker, widely considered the inventor of of management, was born on this day in 1909. He described himself as a “social ecologist,” and wrote 39 books and numerous articles on how humans interact and communicate with each other. In 2002, he was awarded the Presidential Medal of Freedom. Source: The Drucker Institute…

This Day in Business History: Happy Birthday, Mr. Goizueta!

November 18, 1931: Roberto C. Goizueta is born in Havana, Cuba. He studied chemical engineering at Yale University and after graduating in 1953, returned to Cuba where he started out in an entry-level chemist position at The Coca-Cola Company. He and his family left Cuba after Fidel Castro’s rise to power and relocated in Miami, where…

This Week: Last Class of Business Essentials for the Year!

The Goizueta Business Library’s BBA Business Essentials (BE) Jr. Seminar program is focused on helping you to develop the skills to gather information or evidence to support thorough, well-reasoned business decision making. The classes are aligned with your BBA coursework and interview prep for internships and jobs. Topics range from investment banking to entrepreneurship to…

Merriam-Webster Dictionary Business Words of the Year: 1999-2008

As we celebrate the 100th anniversary of the Goizueta Business School, the business librarians thought it might be fun to explore the evolution of business terminology between 1919 and 2019. So each month we will post a blog identifying business words and concepts that were captured in the Merriam-Webster Dictionary for the decades that GBS has…

Will the library buy market research reports that I find on Google?

Students often ask if the library is able to purchase access to market research reports that they have found online. The question might go something like this: “Why doesn’t the library have more market research reports?  I found a summary of one on Google from Research and Markets and it’s perfect for my class project….

Check Out this Week’s Business Essentials Classes

The Goizueta Business Library’s BBA Business Essentials (BE) Jr. Seminar program is focused on helping you to develop the skills to gather information or evidence to support thorough, well-reasoned business decision making. The classes are aligned with your BBA coursework and interview prep for internships and jobs. Topics range from investment banking to entrepreneurship to…