Program Coordinator, Heads Up for Harry

Background

• Heads Up for Harry is a nonprofit organization dedicated to helping young adults affected by mental illness, and their loved ones, find the resources and support they need.
• We are looking for a Program Coordinator to develop and execute a plan to encourage young adults (primarily high school age) to engage and connect with each other on social media about mental health.
• 1 in 6 U.S. youth aged 6-17 experience a mental health disorder each year. Our mission is to help young adults, friends, and family members identify resources to help themselves and their community improve mental health and mental illness.
• The amount of time teenagers spend on social networking sites has risen 62.5 percent between 2012 and 2019 continues to grow. In 2018 the average time teenagers spent on social media was estimated as 2.6 hours per day. We want to reach young adults in these places.
• We believe that perhaps a key driver in whether individuals use of social media has a positive or negative impact on their mental health depends on whether individuals are active or passive social media consumers. We believe that perhaps active social media such as liking, sharing, and commenting on content can strengthen relationships and helps us feel more connected to those in our community.
• The goal of this program is to encourage young adults to share, comment, and engage with one another’s content on social media around mental health

Job Mission Includes, but not limited to:

• Developing a program/platform on social media (Instagram, Facebook) targeting high school students and young adults in the Atlanta area to share experiences about their mental health, including potentially:
• Share (and show) various ways to practice mental health (especially in the times of social distancing).
• Share or show how to reach friends, family, and your community to support their mental health
• Encourage students to comment, like, and engage with others’ post on social media
• Reaching out to therapists to  engage with  a quick video on what they believe is the most important key to maintaining mental health and resiliency
• Managing Heads up for Harry’s social media platforms to include newly developed content via Instagram, Facebook, and website

Goals/Outcomes

• Develop and execute a social media program to engage high school students around positive mental health. Outcomes include:
• Develop and execute social media plan for engaging young adults and counselors to achieve the mission of the program
• Increase the number of story and post views mental health content to encourage positive mental health in high school and college students (# of views TBD)
• Engage, document, and post from 10 counselors on top advice to support mental health in young adults
• Document 100 posts from high and college school students about how they are supporting their own mental health and that of their friends, family members, and community

Competencies / Experience

• Community engagement presence: Monitoring messages, responding to Facebook posts and engaging with counselors and young adults
• Strategic planning and execution: Ability to develop and execute on a program and social media plan
• Creative writing on social media: Understand and develop headlines, posts, and content that can engage community on social media
• Strong communication skills: Business proficiency in emails for reaching out to counselors, therapists, and others
• Ability to work autonomously
• 0-2 years work experience

Timing and Compensation

• Part-Time
• Program will be conducted in 6-8 week period (May – July)
• Pay will be commensurate with experience

Apply

Send Resume and Cover letter to:  Director, Spencer Mitchell at spencer [dot] mitchell [at] headsupforharry [dot] org