Advertising Insights is now Vivvix

If you use Kantar’s Advertising Insights to research U.S. advertising expenditures for companies and brands by channel (internet, TV, magazine, newspaper, radio, outdoor), this database is now rebranded as Vivvix. Vivvix has also been called Strategy and Ad$pender over the years, so update your bookmarks accordingly! The good news is, the interface is very similar Read More …

Overdrive app sunsetting, use Libby for business ebooks and audiobooks

If you’re a fan of OverDrive’s business ebooks and audiobooks, be sure that you have downloaded their new and improved app, Libby, to keep reading and listening. The OverDrive app will sunset in April 2023.  If you’re still using it, check out these FAQ’s about switching to the Libby app from Overdrive.  You may also watch Read More …

Pitchbook Emerging Spaces: Identify New and Disruptive Markets, Technologies, Products and Services

Did you know that Pitchbook uses algorithms to identify statistically significant spikes in emerging markets? Pitchbook’s analysts then dive deeper, looking for recent growth in popularity (i.e., what people are talking about, what investors are acting on) in spaces in which there was previously little or no activity prior to a growth period. The results Read More …

Text and data mining now available with TDM Studio

ProQuest’s TDM (Text and Data Mining) Studio allows you to create and analyze datasets from a selection of ProQuest newspapers, including  recent coverage from Atlanta Daily World, Barrons, Boston Globe, Chicago Tribune, Los Angeles Times, New York Times, Washington Post, Wall Street Journal, and USA Today. TDM Studio offers two dashboards for text and data Read More …

An Emory Neuroscientist Ponders Storytelling and Identify

You may have read the article “Changing the Narrative of Your Self” which appeared in Emory’s News on October 12, 2022. It’s about Gregory Berns, an Emory professor of psychology, who “earned a PhD in bioengineering, became a physician and then a practicing psychiatrist before changing his focus to computational neuroscience.” The article discusses several Read More …

Using Pitchbook for Social Impact Investing

Did you know that you can screen Investors & Funds in Pitchbook for stated preferences in companies that have demonstrated material positive impacts? This covers categories such as Diversity & Inclusion, Climate, Energy, Oceans, Pollution, and Real Estate. You can also filter for Minority-Owned or Women-Owned companies. There’s more. When screening Companies & Deals, you Read More …

Business Research Database Blog Series: Economist Intelligence Unit (EIU) Viewpoint

The Emory community has access to a wealth of business research databases. This series highlights many of these great resources, including content and the best applications for classes and career prep. What You Will Find EIU Viewpoint combines expert global political insights, policy analysis, economic assessments and  forecasted data. Viewpoint industry coverage includes automotive, consumer Read More …