Social Media Associate, Department of Epidemiology
Category : Student Opportunities Work Study
Description
The Department of Epidemiology is seeking two students to manage the Department’s Twitter and Instagram accounts, respectively. Strong candidates would have prior experience managing an organizational social media account (audience analysis, content and brand development, follower and engagement growth) and be comfortable with the task of building the brand of the department in their own voice and with their own style while still representing core values of the department.
The Department’s social media accounts (Twitter: @EmoryEPI, Instagram: @rollinsepilife) represent the voice and brand of the department. Key characteristics of the overall brand include:
- Community
- Collegiality
- Academic rigor
- Integrity
- Ambition
@EmoryEPI is a platform for sharing events, news, student and faculty spotlights, and generally academic-focused content associated with the department.
With the growth of #epitwitter over the last 24 months, several faculty in the Department of Epidemiology have become influencers on Twitter (especially, @TimothyLash, @cecilejanssens, and @LCLindquist, and several others). Furthermore, influencers outside of Rollins have been major drivers of the #epitwitter audience and are primary interest as targets for engagement. Over the past year, our brand has grown substantially within the #epitwitter community (with nearly 1,000 gained followers in the past 9 months), representing a growing sphere of influence.
A successful student would drive conversation on Twitter by engaging with current department influencers, sharing stories and publications related to current students and faculty, developing and sharing Confounder content related to our community (weekly #IamEmoryEpi and #PROspective posts), and further developing the brand and voice of the department within the context of #epitwitter. Managing the Department Twitter account requires a daily commitment, as you will receive notifications of tweets and tags on a daily basis. Applicants should be prepared to keep their Twitter notifications on and must be willing to take on a daily commitment in order to fully maximize the Department’s presence on Twitter.
@rollinsepilife is a platform for showing the Master and PhD student experience through visual and digitally designed content.
Content Creation:
The social media associate will be asked to develop a wide variety of content, including photos, videos, and digital media. This responsibility may require the following:
- Taking photos and videos for the profile’s content
- Attending department events to collect content
- Create posters/graphics for events and announcements (Canva and/or Adobe Suite)
- Engage with peers and faculty
- Follow Instagram trends and use them in our feed
- Engage with followers
- Account Takeovers
Showing Rollins:
A successful associate would curate an Instagram feed showing students engaging in Rollins activities, academic pursuits, APEs, public health employment, volunteering, and at internships. Specifically, an ideal applicant would be comfortable recruiting and collaborating with students, professors, etc. to develop content – a task that requires confidence and composure speaking and working with stakeholders throughout Rollins.
Follower Engagement:
Instagram, as a platform, is about promoting the idea of community and collegiality within the department, with the ultimate goal of recruiting a more engaged and activated pool of prospective applicants. A successful associate would engage followers by using various platform-specific techniques (swipe-up feature, stickers, polling, etc.) to encourage a sense of community and inclusivity.
Position and Application Details
- Date(s): May 1, 2020 through May 1, 2021
- Anticipated Hours: 6-8/week; semi-regular postings so not multi-hour blocks, for example.
- Hourly Rate: $13.50
- Apply by: April 14th, interviews via Zoom April 15th and 16th.
- Application: Email Duncan Mahood (duncan [dot] mahood [at] emory [dot] edu) with your resume and a brief description of your experience with social media.
