The Goizueta Business Library has just added Consumer Brand Analytics (CBA) to its marketing databases. Drawn from a nationwide study of 5000 consumers ages 13 and over about their preferences and use of consumer brands, CBA provides analytics for the total market of 20+ different product categories and over 200 brands within these categories: Athletic Read More …
As we start celebrating the 100th anniversary of the Goizueta Business School, the business librarians thought it might be fun to explore the evolution of business terminology between 1919 and 2019. So each month we will post a blog identifying business words and concepts that were captured in the Merriam-Webster Dictionary for the decades that GBS Read More …
Andrea Hershatter is Senior Associate Dean and Director of the BBA Program in Emory’s Goizueta Business School. She has led this program for approximately two decades and has helped to achieve nine consecutive Businessweek ranking in the Top 10, a distinction held by only four undergraduate business programs in the world. Speaking with business librarian Nora Wood, Read More …
Don’t forget that the library will be operating on a special schedule for Fall Break! – the same as the rest of the Woodruff Library Building. For a list of complete hours during Fall Break, please see below:
This summer we add an additional group study area in the business library. Located at the back, right corner of the library, next to Bloomberg Terminal 1, there is comfortable seating for up to 8 students, and a 65” digital monitor using Solstice technology. Using WiFi, Solstice allows an unlimited number of students to project images on Read More …
Over the summer, a second Bloomberg Terminal was added to the Goizueta Business Library. Located at the back of the library, opposite the original terminal, it is set up with a table that will accommodate 3+ students working together, and has the same quad monitor set up just like the other terminal. Now identified as Bloomberg Terminal 1 and Bloomberg Terminal 2, Read More …
June 16, 1933: Following the failure of nearly five thousand banks in 1929, which promulgated the Great Depression, the Glass-Steagall Act was signed into law. As a provision, and the Federal Deposit Insurance Corporation was established to protect bank customers’ deposits in the event of future bank failures. Source: The Oxford Encyclopedia of American Business, Labor, Read More …
June 1, 1980: With only 1.7 million viewers, the first 24-hour news cycle channel CNN was launched right here in Atlanta. The low viewership did not stop Ted Turner’s vision, and within three years, CNN gained over 33 million viewers. Now, CNN reaches hundreds of millions of households worldwide, not to mention passengers at every single Read More …
May 20, 1873: Jacob Davis and Levi Strauss, both immigrants to the United States, were granted U.S. patent number 139,121 for Davis’ innovative design using rivets to reinforce stress points in pants. Davis, a tailor in Reno, Nevada, regularly bought fabric from Strauss’s dry goods store in San Francisco and had reached out to him in a Read More …
May 14 1998: Last episode of Seinfeld airs on NBC. Commercials are offered at $2M for 30 seconds. Seinfeld was slow to gain a following when it first aired on NBC July 5, 1989 but by its sixth season it was number one in the Nielsen ratings. It ran for nine seasons; the final episode was Read More …
